The BlueRunner loyalty solution is a unique application that can be tailored to meet organisational requirements. The team at BlueRunner have developed a robust system that is configurable to ensure the implementation and execution of your loyalty solution meets your individual needs and satisfies your customers. Our loyalty system offers the ability to enhance CRM initiatives by recording all purchases made by customers, allowing management teams to effectively tailor marketing strategies around customers buying habits.
Brazz Restaurant
Brazz were looking to increase customer retention, manage customers as well as increasing revenue through more effective marketing to its customer base via loyalty card solutions.
BlueRunner delivered a loyalty programme integrated with Brazz’s legacy hardware and CRM application. Management can now enable customers to earn and redeem points in real-time, and offer special promotions centrally.
By installing the BlueRunner loyalty application Brazz restaurant were able to benefit from:
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More efficient management and control of loyalty accounts
Reduced operational expenditure
Increased customer retention
Effective management of every customer touch point |