Booking System Case Study





Prior to the introduction of the BlueRunner Booking System at the start of 2015, the University of Sussex had an old booking system that was excel based, which was prone to mistakes and human error. The conferencing team at the University found it was virtually impossible to manage the estate of over 1000 different spaces efficiently. The team wanted a system that would enable them to manage the business more efficiently. This had to include a robust diary management solution, revenue forecasting tool and an easy platform which would allow team members to sell space rather than just manage it. The system also needed to be intelligent enough to allow the team to monitor and manage bookings at every stage of the booking process, right from enquiry through to final invoice, the BlueRunner Booking System was everything they wanted.


increase in total booking sales


increase in number of bookings

Aside from the huge financial benefits that the system has delivered,
the other benefits have included

clock icon Real time reporting – allowing the team to see real time figures and turnover giving them a true picture of the business
people icon Driven the number of average bookings per user by 15% (from 35 bookings in 2015 to 40 bookings in 2016)
basket icon The ability for customers to purchase individual items online, for example lessons at the Golf Academy – which was an additional development post launch
timer icon Freed up time by removing admin and duplication allowing the team to concentrate on sales opportunities
graph icon Improved efficiency greatly within the conferencing team and beyond with the Kitchen team now being able to order and roster from the system
thumbs up icon Increased customer satisfaction as the system allows the team to check availability quicker, turn around business quicker and be more responsive to requests
thumbs up icon Dedicated BlueRunner Account Manager and support desk who are just a call away to discuss any ideas or issues


Since starting at the University of Sussex my primary aim has been to build the team and develop the conference business at the University. The BlueRunner Booking System has allowed me to develop the conference sales quicker by removing all obstacles that faced me and the team. We now have a team that is more sales focused, freed from duplication, time consuming systems and blockages in the booking process. I now have complete confidence in the business and a clear view of potential opportunities for further growth.


Wayne Spicer – Conference Services Manager University of Sussex

138-140 Alexandra Road, London SW19 7JY

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